The upcoming 2026 FIFA World Cup is not just about the football matches; it's an opportunity for fans to create unique and memorable experiences. From historic venues to unexpected locations, the tournament offers a chance to celebrate the beautiful game in truly special settings.
A World Cup with a Twist
The traditional pub or living room viewing experience is a classic, but why not spice things up? Some organizers are taking the World Cup to new heights, quite literally, by transforming unusual spaces into football fan zones.
Victoria Baths: A Splash of History
Imagine watching the match amidst the faded grandeur of a century-old public pool. That's the vision of Jack Nunes, who plans to turn Victoria Baths in Greater Manchester into a football haven. With a massive screen, booming speakers, and a unique sloping floor, it promises an immersive experience. Jack's enthusiasm is palpable, but the challenge lies in the logistics. From sorting a huge carpet to prevent beer-induced ice rinks to securing local food and drink deals, every detail matters.
4TheFans: A Festival of Football
Mark Graham, with his decades of experience in music festivals and events, brings a unique perspective to the World Cup. His company, 4TheFans, has organized watch parties at historic venues like Hastings Pier. With 15 venues across England and Scotland, they aim to create a festival-like atmosphere. Mark describes it as "organized chaos" with massive screens, light shows, and special effects. The music will even adapt to the game's flow, playing hopeful tunes during losses and going full throttle with England songs when the team is winning.
Duntarvie Castle: A Scottish Extravaganza
North of the border, Kieran White is combining his love for football and hospitality. The steel and wood barn at Duntarvie Castle, usually a wedding venue, will host a watch party for the first time. With a renovated castle lit up in blue, Kieran promises a memorable experience. The menu features unique Scottish twists, including haggis pizza and Balmoral chicken pies with whisky. And if Scotland beats Brazil, Kieran might just have to keep his promise of free beer for all!
Ovo Hydro: Glasgow's Indoor Arena
The Ovo Hydro in Glasgow is taking a different approach. This indoor arena, with space for 10,000 fans, is hosting watch parties for all three of Scotland's group games. Their enormous 20-meter screen is a key attraction. Organizers are even altering set times at the TRNSMT music festival so revellers can watch the matches on what they describe as the "largest screens in the country." Chief Commercial Officer Debbie McWilliams is excited about the pre-game entertainment, including performances by Dougie MacLean and Donnie Munro.
Bath on the Beach: A Tropical Escape
Millie Williamson and Isla Langridge have created a tropical oasis in the West Country city. Bath on the Beach, with its sand and cabanas, offers a unique viewing experience. The venue has sold out for England's opening game, a testament to its popularity. With extended opening hours and a focus on community spirit, it's a great example of how the World Cup can bring people together.
A Celebration of Community
These unusual viewing locations showcase the creativity and passion of football fans. It's not just about the game; it's about the atmosphere, the food, the music, and the shared experience. The World Cup becomes a celebration of community, bringing people together in unique and memorable ways.
So, whether it's a historic bath, a castle ruin, or a tropical bar, the 2026 FIFA World Cup promises to be an unforgettable experience, both on and off the pitch.
